European Master and Certification Program
in Risk Engineering and Management

Entrepreneurship & Strategy

Course code: 128012
Language of instruction: English
Duration of the course: 20 days (180h)
Lecturers: Prof. Dr. Aleksandar S. Jovanovic (Steinbeis Advanced Risk Technologies GmbH), Ph.D. Reto Schneider (SWICA Gesundheitsorganisation)
Assessment: Written Exam Transfer Paper
Credit points: 6 CPs

Short description

The Module will provide adequate methods and instruments needed for the understanding of entrepreneurial process, from the idea generation stage to the marketable business. It will contribute to better understanding of the factors distinguishing successful form unsuccessful entrepreneurship projects. Also, it will provide corporative governance models useful in entrepreneurial process along with strategic management process.


The participants will:

- be introduced to the theoretical aspects of entrepreneurial development,

- systematically discuss key factors of successful entrepreneurship and corporate governance,

- treat core aspects of innovation management and methods in order to initiate innovation processes in the course of entrepreneurial development,

- receive incentives for entrepreneurial thinking, planning and action in the strategic context,

- be introduced to the corporate strategy and analytical tools and methods, and

- understand strategy as a specific management field and as a branch of corporate management.

Target Attendees / Participants

Students of Steinbeis Master of Business Administration

Course Content by Units

Basics, objectives and definition of business strategy

Selection and formulation of strategies at corporate level

Starting points for change management

The Balanced Scorecard as a strategic tool

Organizational integration of innovation activity

Types of innovation

Control of the innovation process

Assessment of innovation success

The strategic triangle of corporate development

The basic scheme of the company's development process

General success factors of companies



Teaching Methods

Classic lecturing

Free and interactive class discussion

Small group work


Defined in the courses 



For more information about the European Master and Certification Program in Risk Engineering and Management in general, go the Homepage.
For more information about the European Master Program in Risk Engineering and Management in general, go the Master Study page.
To see more courses in the curriculum, go to The curriculum page, or by date and topic go to the Calendar of Courses page.
Contact: via email or phone +49 711 1839 781 or +49 711 1839 647
(Course profile ID: F4, generated on September 24, 2021)