European Master and Certification Program
in Risk Engineering and Management

Principles of Practical Corporate Management

Course code: 128013
Language of instruction: English
Lecturers: Frank H. Witt (Polytechnic of Namibia), Rolf Seebauer
Assessment: Defined in the module

Short description

This course will provide necessary expertise in the field of project’s challenge and project marketing. Also, it will develop skills needed for understanding of all phases of business development. The students will acquire necessary techniques needed for defining clear strategic goals and factors influencing business future. 


The participants will be able to:

- develop their project expertise while learning both the project's challenges and the project marketing,

- understand topic of business development,

- identify the necessary processes related to setting goals and the strategy definition in companies,

- systematize the general success factors of economic activity,

- understand issues related to company's development process,

- place the reference to its own business project and

- understand the development of alternative solutions in real business.

Target Attendees / Participants

Students of Steinbeis Master of Business Administration

Course Content by Units

Introduction: The strategic triangle of corporate development

The basic scheme of the company's development process:

- Conditions' current situation as starting points

- Corporate objectives as a basis for strategy development

- Strategies as a means to achieve corporate goals

- Overall process of enterprise development as a cycle

Detailed consideration of the single process elements:

- Analysis of the current situation

- Analysis of exogenous conditions

- Definition of corporate objectives - criteria and dimensions 

Final consideration of the general success factors of companies:

- The principle of success factors systems

- The classic success factors of economic activity (according to Kurt Nagel)

- General success factors - Corporate success vs. Private success

- Industry-specific success factors

- Specific Success Factors

- Success factors from a customer perspective

- Conclusion

Teaching Methods

Classic lecturing

Free, interactive class discussion

Small group work


Faix, W. G. / Schulten. A. / Keck, G. u. a. (2006): Management von Wachstum und Globalisierung Best Practice, Band 1,1. Auflage, Steinbeis Edition.

Faix: W. G. / Kisgen, S. / Lau, A. u. a. (2006): Praxishandbuch Außenwirtschaft: Erfolgsfaktoren im Auslandsgeschäft, 1. Auflage, Gabler.

Faix, W. G. / Zywietz, T. / Schulten, A. u. a. (2003): Going International: Erfolgsfaktoren im Auslandsgeschäft. Erfahrungen, Losungen und Perspektiven, 1. Auflage, Steinbeis Edition.

Faix, W. G. / Buchwald, C. / Wetzler, R. (1994): Der Weg zum schlanken Unternehmen, 1. Auflage, Moderne Industrie.

Nagel, K. (1993): Die 6 Erfolgsfaktoren des Unternehmens: Strategie - Organisation - Mitarbeiter - Fuhrungssystem - Informationssystem - Kundennahe, 5. überarbeitete Auflage, Moderne Industrie.

Schumpeter, J. A. (1997): Theorie der wirtschaftlichen Entwicklung: Eine Untersuchung über Unternehmergewinn, Kapital, Kredit. Zins und den Konjunkturzyklus, 9. Auflage - unveränderter Nachdruck der 1934 erschienenen 4. Auflage, Dunker&Humbolt.

Skambrakes, J. / Lörcher, M. (2002): Projekt-Marketing: Wie ich mich und mein Projekt erfolgreich mache, 1. Auflage, Gabal.

For more information about the European Master and Certification Program in Risk Engineering and Management in general, go the Homepage.
For more information about the European Master Program in Risk Engineering and Management in general, go the Master Study page.
To see more courses in the curriculum, go to The curriculum page, or by date and topic go to the Calendar of Courses page.
Contact: via email or phone +49 711 1839 781 or +49 711 1839 647
(Course profile ID: F4-1:, generated on September 25, 2021)