European Master and Certification Program
in Risk Engineering and Management

Principles of Entrepreneurship

Course code: 128014
Language of instruction: English
Lecturers: Frank H. Witt (Polytechnic of Namibia), Yannis Pierrakis (Kingston University), Rolf Seebauer
Assessment: Defined in the module

Short description

The course will address theoretical and practical knowledge necessary for creating entrepreneurial activities. In order to do so, students need to understand differences between idea and business, steps to be taken and problems arising in the process of transforming an idea into a real business. Also, through case studies, different entrepreneurial challenges will be presented to understand how complicated it is to develop an entrepreneurial activity.


The participants will:

- receive a theoretical introduction to the basic normative and strategic components of corporate management,

- be able to understand difficulties and challenges related to entrepreneurial activities,

- be able to use different techniques and methodologies in transforming an idea into a business, and

- increase skills related to entrepreneurial thinking and behavior.

Target Attendees / Participants

Students of Steinbeis Master of Business Administration

Course Content by Units

Basic concepts and system of corporate governance

Treatment of the foundations of normative corporate governance:

- Corporate Philosophy

- Corporate Vision

- Corporate Policy

- Corporate Culture

- Corporate Governance

 Introduction to Strategic Management:

- Principle of value-based corporate management

- Principle of resource-based corporate management

- Principle of market-oriented corporate management

Current trends in corporate governance:

- The Paradigm Shift in Management

- The value of flexibility and speed

- General trends in corporate governance

- Future outlook

 Focus on market-oriented corporate management:

- Basics

- Industry analysis and competitive strategy

- Market analysis and strategies

- Customer analysis and strategies

- Company Analysis

- Competitor analysis and strategies

- Development of market-oriented strategies

Teaching Methods

Classic lecturing

Free, interactive class discussion

Small group work


Bleicher, K. (2004): Das Konzept integnertes Management: Visionen - Missionen - Programme, 7. überarbeitete und erweiterte Auflage, Campus.

Dillerup, R. / Stoi, R. (2006): Unternehmensführung, 1. Auflage, Vahlen.

Hungenberg, H. (2004): Strategisches Management in Unternehmen: Ziele - Prozesse - Verfahren. 4. Überarbeitete und erweiterte Auflage, Gabler.

Muller-Stewens, G. / Lechner. C. (2005): Strategisches Management: Wie strategische Initiativen zum Wandel fuhren, 3 aktualisierte Auflage, Schaffer-Poeschel.

Porter, M E. (1999): Wettbewerbsvorteile: Spitzenleistungen erreichen und behaupten, 5. durchgesehene und erweiterte Auflage, Campus.

Wheelen, T. L. / Hunger, J. D. (2005): Strategic Management, 10th edition. Prentice Hall.

For more information about the European Master and Certification Program in Risk Engineering and Management in general, go the Homepage.
For more information about the European Master Program in Risk Engineering and Management in general, go the Master Study page.
To see more courses in the curriculum, go to The curriculum page, or by date and topic go to the Calendar of Courses page.
Contact: via email or phone +49 711 1839 781 or +49 711 1839 647
(Course profile ID: F4-2:, generated on September 24, 2021)