European Master and Certification Program
in Risk Engineering and Management

Corporate Strategy

Course code: 128018
Language of instruction: English
Lecturers: Rolf Seebauer, Frank H. Witt (Polytechnic of Namibia)
Assessment: Defined in the module

Short description

The course will help participants in understanding enterprise strategies in earning profit in a competitive market. The participants will be able to define different levels of strategies and different instruments used in obtaining defined goals and aims. The course will also provide methodology for defining strategies at different levels of decision-making in companies.


The participants will:

- deal with different enterprise strategies,

- know different types of strategies related to the "corporate level",

- recognize how strategies for the entire company arise and how they are implemented,

- know how to deal with decisions regarding the composition of the business segments of a company in the context of growth, stabilization and


- deal with the major theoretical models on Corporate Strategy,

- be motivated for practical implementation of corporate strategies and be able to track an actual implementation in their own company, and

- get an insight into change management.

Target Attendees / Participants

Students of Steinbeis Master of Business Administration

Course Content by Units

Basics, objectives and definition of business strategy

Strategic Analysis at corporate level:

- The external analysis

- The internal analysis

Selection and formulation of strategies at corporate level

Implementation of corporate strategies:

- Peculiarities in enterprise strategies

- Structure and system design

- General problems in the implementation of strategies

Starting points for change management

Teaching Methods

Classic lecturing

Free, interactive class discussion

Small group work


Ansoff, H. I. / MacDonnelL E. J. (1990): Implanting strategic management, 2th edition, Prentice-Hall.

Bea, F. X. / Haas, J. (2005): Strategisches Management, 4. neu bearbeitete Auflage, Lucius&Lucius.

Burra, W. (2005): Unternehmensführung: Strategie der Gestaltung und des Wachstums von Unternehmen, 1.Auflage, Vahlen.

Doppler, K. / Lautenburg, C. (2005): Change Management: Den Unternehmenswandel gestalten, 11. aktualisierte und erweiterte Auflage, Campus.

Hungenberg, H. / Wolf, T. (2007): Grundlagen der Unternehmensführung, 3. aktualisierte und erweiterte Auflage, Springer.

Hungenberg, H. (2005): Handbuch des strategischen Managements, 2. überarbeitete und erweiterte Auflage, Gabler.

Hungenberg, H. (2004): Strategisches Management in Unternehmen: Ziele - Prozesse - Verfahren, 3. überarbeitete und erweiterte Auflage, Gabler.

Miiller-Stewens, G. / Lechner, C. (2005): Strategisches Management - Wie strategische Initiativen zum Wandel fuhren, 3. aktualisierte Auflage, Schaffer-Poeschel.

Staehle, W. H. / Conrad, Peter (1999): Management: Eine verhaltenswissenschaftliche Perspektive. 8. überarbeitete Auflage, Vahlen.

Welge, M. K. / Al-Laham, A. (2005 - Nachdr.): Strategisches Management: Grundlagen - Prozess - Implementierung, 4 aktualisierte Auflage. Gabler.

For more information about the European Master and Certification Program in Risk Engineering and Management in general, go the Homepage.
For more information about the European Master Program in Risk Engineering and Management in general, go the Master Study page.
To see more courses in the curriculum, go to The curriculum page, or by date and topic go to the Calendar of Courses page.
Contact: via email or phone +49 711 1839 781 or +49 711 1839 647
(Course profile ID: F4-6:, generated on September 24, 2021)