European Master and Certification Program
in Risk Engineering and Management

Cross-Cultural Management

Course code: 128032
Language of instruction: English
Lecturers: Prof. Dr. Aleksandar S. Jovanovic (Steinbeis Advanced Risk Technologies GmbH), Prof. Dr. Dr. h.c. Dirk Linowski (Steinbeis University Berlin), MA Vanessa Pfau (Steinbeis Advanced Risk Technologies)
Assessment: Defined in the module

Short description

In times of ever-increasing globalization, cultural differences and multilingual issues play an important role in the area of business communication which can easily fail on apparently banal issues. This could be of particular importance in collaborative international projects, as well. A cognitive approach toward cultural and national differences will be used throughout the training.


The participants:

- will develop intercultural competences as a basis for activities in internationally oriented companies,

- will be able to recognize different cultural dimensions (handling time, power, individuality, gender, security) necessary to make cultural differences

  tangible, and

- will acquire knowledge needed for the appropriate use of specific cultural dimensions as an effective tool for communication with important international 

  trading partners.

Target Attendees / Participants

Students of Steinbeis Master of Business Administration

Course Content by Units

Introduction: Cultural Dimensions

Culture and history of the EU

Cultural comparisons:

- EU vs. Eastern Europe

- EU vs. USA

- EU vs. Asia

Teaching Methods

Classic lecturing

Free and interactive class discussion

Group work


Faix, G. W. / Kisgen, S. / Lau, A. u.a. (2006): Praxishandbuch Außenwirtschaft: Erfolgsfaktoren im Auslandsgeschäft, 1. Auflage, Gabler.

Hill, C. W. L. (2007): International Business: Competing in the Global Marketplace, 7th edition, McGrawe-Hill Professional.

Kutschker, M. / Schmidt, S. (2006): International Management, 5. bearbeitete Auflage, Oldenbourg.

For more information about the European Master and Certification Program in Risk Engineering and Management in general, go the Homepage.
For more information about the European Master Program in Risk Engineering and Management in general, go the Master Study page.
To see more courses in the curriculum, go to The curriculum page, or by date and topic go to the Calendar of Courses page.
Contact: via email or phone +49 711 1839 781 or +49 711 1839 647
(Course profile ID: F7-3:, generated on September 25, 2021)